Immo10 AG
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Keep an eye on Online Brokers: What really counts?
We at Immo10 AG repeatedly see in practice that allegedly cheap models only relieve at first glance. Once viewings, negotiations or the actual sales strategy fall by the wayside, the savings offer quickly becomes a compromise with consequences for the sale success.","articleBody":"The most important thing first\n\nOnline brokers can appear attractive at first glance with free or fixed-price offers. In practice, however, a close look at the services, the fee and who the broker ultimately owes a duty to is worthwhile. When selling a property, you should not only look at the price but also at experience and the alignment of interests.\n\nWe at Immo10 AG repeatedly see in practice that allegedly cheap models only relieve at first glance. Once viewings, negotiations or the actual sales strategy fall by the wayside, the savings offer quickly becomes a compromise with consequences for the sale success.\n\nWhy do free offers from the online broker seem so tempting?\n\nThe starting point is understandable: whoever wants to sell their property often asks whether they should do it themselves or hire a broker. Online providers exploit this decision pressure and promise simple solutions, sometimes even with the promise to sell the property for free. That sounds attractive, but it says nothing about what service is actually included.\n\n50'000 Liegenschaften wechseln in der Schweiz pro Jahr die Hand\n\netwa die Hälfte Anteil der Handänderungen mit Immobilienmakler dazwischen\n\nArtikeltext\n\nWhat services are often missing in flat-rate offers?\n\nSome online providers present themselves as price cutters or fixed-price brokers but only offer individual partial services. Exposé creation and online advertising are named, for example. Viewings are often still the owner's responsibility, and that is where inexperienced private individuals easily make mistakes.\n\nWhat owners should pay particular attention to\n\nEspecially the property viewing is often underestimated. If the owner handles it themselves, they also bear the risk of unclear answers, lack of preparation and a professional impression to potential buyers.\n\nWhen does a conflict of interest arise with an online broker?\n\nThe critical point is the remuneration logic. If a provider advertises 0% broker fee, one should check whether the buyer is charged instead. In Switzerland this is not common, and precisely this can put the broker in a conflict of interest because they no longer act solely in the seller's interest.\n\nIn my experience, this is the point where many offers reveal their true logic: the seller is not the only client, but the one who pays in the end. This shifts the set of interests noticeably, and every owner should understand that before signing a contract.\n\nHow does the fee differ from the traditional model?\n\nComparison of remuneration models\n\nModel\n\nWhen is payment due?\n\nWhat is typical?\n\nClassic broker\n\nOnly after successful completion and formal notarization\n\nCommission only when the property is sold\n\nOnline broker\n\nOften up front or in installments\n\nPayment sometimes even without a successful sale\n\nWith a traditional broker, the commission triggers only when the assignment is successfully completed and publicly notarized. With online brokers, advance or installment payments are common, sometimes even independent of sale success. For owners it is therefore crucial whether the model is truly geared to the sale.\n\nWhy is the lowest price not automatically the best choice?\n\nThe article draws a clear conclusion: not only the seemingly cheapest price counts, but also quality and experience. A property is usually sold only once, so a careful comparison of offers pays off. Small differences in approach can have big consequences in real estate sales.\n\nHow can I tell if an online provider truly works in the seller's best interest?\n\nA key clue is the remuneration: if the buyer pays rather than the seller, the interests may shift. Therefore, carefully check who is the client and which services are actually included in the sale. Transparency in fee and scope of services is essential.\n\nWhat does it mean if only individual services are included?\n\nThen the provider often handles only parts of the sales process, for example the exposé and advertisements. Viewings, negotiations or other important steps may stay with the owner. This can be challenging especially for private individuals.\n\nIs a fixed-price model automatically cheaper than a classic broker?\n\nNot necessarily, because the price says nothing about the scope of services. If important tasks are outsourced or entirely omitted, the model may end up less favorable than expected. What matters is what is actually provided for the sale.\n\nWhy is the viewing so emphasized in the text?\n\nBecause it is error-prone for inexperienced private individuals and strongly shapes the impression with potential buyers. Those who appear unprepared risk unnecessary uncertainties in the sales process. That is why this part should not be underestimated.\n\nWhen selling your property, a careful look at the model is worthwhile, not just the number on paper. Those who check quality, experience and alignment of interests reduce risks and make a better overall decision for the sales process.\n\nEspecially with the online broker: a lower price is only advantageous if the service is solid and roles remain clear. In real estate sales, it is not the loudest advertisement that counts, but a clean mandate with a clear benefit.\n\nSprechen Sie mit Immo10 AG über Ihren Immobilienverkauf\n\nImmo10 AG, St. Gallen","dateModified":"2026-08-20T10:03:02.396Z","author":{"@type":"Person","name":"Andrin Züst","url":"https://maxq.ch/en/companies/immo10-ag"},"keywords":["online brokers","real estate sale","broker commission","conflict of interest","title transfers","flat-rate offer","property viewing","commission"],"articleSection":"Housing Cooperatives","wordCount":831,"about":{"@id":"https://maxq.ch/en/companies/immo10-ag#localbusiness"},"speakable":{"@type":"SpeakableSpecification","cssSelector":["h1"]}},{"@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Directory","item":"https://maxq.ch/en/search"},{"@type":"ListItem","position":2,"name":"Housing Cooperatives","item":"https://maxq.ch/en/industries/real-estate"},{"@type":"ListItem","position":3,"name":"Immo10 AG","item":"https://maxq.ch/en/companies/immo10-ag"},{"@type":"ListItem","position":4,"name":"Knowledge","item":"https://maxq.ch/en/knowledge"},{"@type":"ListItem","position":5,"name":"Keep an eye on Online Brokers: What really counts?","item":"https://maxq.ch/en/knowledge/keep-an-eye-on-online-brokers-what-really-counts"}]},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"How can I tell if an online provider truly works in the seller's best interest?","acceptedAnswer":{"@type":"Answer","text":"A key clue is the remuneration: if the buyer pays rather than the seller, the interests may shift. Therefore, carefully check who is the client and which services are actually included in the sale. Transparency in fee and scope of services is essential."}},{"@type":"Question","name":"What does it mean if only individual services are included?","acceptedAnswer":{"@type":"Answer","text":"Then the provider often handles only parts of the sales process, for example the exposé and advertisements. Viewings, negotiations or other important steps may stay with the owner. This can be challenging especially for private individuals."}},{"@type":"Question","name":"Is a fixed-price model automatically cheaper than a classic broker?","acceptedAnswer":{"@type":"Answer","text":"Not necessarily, because the price says nothing about the scope of services. If important tasks are outsourced or entirely omitted, the model may end up less favorable than expected. What matters is what is actually provided for the sale."}},{"@type":"Question","name":"Why is the viewing so emphasized in the text?","acceptedAnswer":{"@type":"Answer","text":"Because it is error-prone for inexperienced private individuals and strongly shapes the impression with potential buyers. Those who appear unprepared risk unnecessary uncertainties in the sales process. That is why this part should not be underestimated.
How high are the ancillary costs when selling a house?
At Immo10 AG we repeatedly see in practice that a well-planned sales start makes the difference. Those who classify the ancillary costs early can estimate the net proceeds more realistically and better prepare the price development.","articleBody":"The most important thing first\n\nWhen selling a house, besides the sale proceeds, various ancillary costs arise, which vary by property and canton. These often include smaller renovations, documents, an appraisal, as well as taxes and charges on the transfer of ownership. If you plan these items early, you sell more transparently and avoid unpleasant surprises.\n\nAt Immo10 AG we repeatedly see in practice that a well-planned sales start makes the difference. Those who classify the ancillary costs early can estimate the net proceeds more realistically and better prepare the price development.\n\nWhat costs are incurred before the sale?\n\nBefore the actual sale, two items are usually in the foreground: small renovations and obtaining the documents. Both are not necessarily expensive, but can significantly improve the first impression and the sales process.\n\nLohnen sich Renovationen und Unterlagen?\n\nEin paar Schönheitsreparaturen können viel bewirken, etwa frisch gestrichene Wände, geölte Türen und Fenster oder eine gepflegte Gartenanlage. Die Kosten sollten trotzdem im Rahmen bleiben, weil Käufer ihre neue Liegenschaft später oft nach den eigenen Vorstellungen anpassen wollen.\n\nFrisch gestrichene Wände verbessern den Eindruck bei der Besichtigung.\n\nGeölte Türen und Fenster wirken gepflegt und funktionstüchtig.\n\nEine ansprechend gestaltete Gartenanlage kann den Gesamteindruck stärken.\n\nUnterlagen wie Grundbuchauszug, amtliche Schätzung, GVA-Police, Grundrisspläne und Katasterplan schaffen Transparenz.\n\nWhat matters is knowing the value of the property and entering the market with the right price. If you want to be safe, you can hire a real estate appraiser for a market value estimate, which costs about CHF 1,000 to CHF 2,000.\n\nWas kostet eine Wertermittlung beim Hausverkauf?\n\nDepending on the property type, an experienced broker can also handle the valuation. In this case, the appraisal is usually included in the service scope, and the commission only applies upon a successful sale.\n\nRichtwerte für typische Nebenkosten beim Hausverkauf\n\nPosten\n\nRichtwert\n\nHinweis\n\nUnterlagen und Zweitinformationen\n\nCHF 100 bis 200\n\nJe nach Aufwand und Gebühren\n\nMarktwertschätzung\n\nCHF 1'000 bis CHF 2'000\n\nDurch einen Immobilienbewerter\n\nMaklerprovision\n\nüblicherweise 3% des Verkaufspreises\n\nFällt nur bei erfolgreichem Verkauf an\n\nHandänderungssteuer im Kanton St. Gallen\n\n1% des Kaufpreises\n\nZusätzlich 0.4% Beurkundungsgebühren\n\nGrundstückgewinnsteuer\n\nkantonal unterschiedlich\n\nAbhängig vom Grundstückgewinn und der Eigentumsdauer\n\nProperty gains tax is a cantonal tax on the profit from the sale. The amount is the excess of the proceeds over the investment costs, i.e., purchase price and expenses. From year 15 of ownership there is a reduction, and with replacement financing the tax can be deferred in some cases.\n\nWer trägt Handänderungssteuer und Grundstückgewinnsteuer?\n\nContrary to the idea that only the proceeds count, careful planning of ancillary costs often determines the transparency of the entire process. Knowing expenses before the start allows pricing the property more realistically and handling the sale more calmly.\n\nFor us, this is the core of a comprehensible house sale: Ancillary costs when selling a house become visible early, instead of causing confusion at the end. This creates a clear sales process that is easier to plan for owners and interested parties.\n\nCHF 100 bis 200 Unterlagen und Zweitinformationen\n\nCHF 1'000 bis 2'000 Marktwertschätzung\n\n3% Übliche Maklerprovision bei erfolgreichem Verkauf\n\n1% Handänderungssteuer im Kanton St. Gallen\n\n0.4% Beurkundungsgebühren im Kanton St. Gallen\n\nab dem 15. Jahr Zeitpunkt für eine Ermässigung bei der Grundstückgewinnsteuer\n\nImmo10 AG\n\nWie behalten Sie beim Hausverkauf die Kosten im Griff?\n\nEntgegen der Annahme, dass beim Verkauf nur der Erlös zählt, entscheidet die saubere Planung der Nebenkosten oft über die Transparenz des gesamten Prozesses. Wer die Ausgaben vor dem Start kennt, kann die Immobilie realistischer bepreisen und den Verkauf ruhiger abwickeln.\n\nFür uns ist genau das der Kern eines nachvollziehbaren Hausverkaufs: Die Nebenkosten beim Hausverkauf werden früh sichtbar, statt erst am Ende für Verwirrung zu sorgen. So entsteht ein klarer Verkaufsprozess, der für Eigentümer und Interessenten besser planbar ist.\n\nSind die Nebenkosten beim Hausverkauf immer gleich hoch?\n\nNein, die Kosten hängen vom Objekt, vom Kanton und vom Aufwand für Unterlagen oder Wertermittlung ab. Die im Artikel genannten Richtwerte geben eine Orientierung, etwa für Zweitinformationen, Marktwertschätzung und die kantonalen Abgaben in St. Gallen. Für eine genaue Planung sollte der Verkauf deshalb immer objektbezogen betrachtet werden.\n\nMuss ich vor dem Verkauf überhaupt renovieren?\n\nNein, zwingend ist das nicht. Kleine Schönheitsreparaturen können den Eindruck bei der Besichtigung verbessern, aber der Aufwand sollte im Verhältnis zum erwarteten Nutzen bleiben. Viele Käufer gestalten ihre Liegenschaft später ohnehin nach den eigenen Vorstellungen um.\n\nKann ich die Wertermittlung auch über einen Makler machen lassen?\n\nJa, je nach Objekttyp kann ein versierter Makler die Bewertung übernehmen. Laut Artikel ist die Wertermittlung dann in der Regel im Leistungsumfang enthalten, und eine Provision fällt erst bei einem erfolgreichen Verkauf an. Das kann die Planung vereinfachen, wenn Sie ohnehin einen begleiteten Verkauf wünschen.\n\nWer zahlt die Handänderungssteuer in St. Gallen?\n\nGrundsätzlich zahlt sie der Erwerber. In der Praxis wird sie aber vielfach zwischen Veräusserer und Erwerber geteilt. Für die Verhandlung ist es deshalb sinnvoll, diese Position früh anzusprechen.\n\nWenn Sie den Hausverkauf mit klaren Erwartungen angehen, bleibt der Überblick über den Nettoerlös erhalten. Gerade bei den Nebenkosten lohnt es sich, früh hinzuschauen, damit Preis, Steuern und Unterlagen zusammenpassen.\n\nPlanen Sie Ihren Hausverkauf mit Klarheit\n\nImmo10 AG, St. Gallen","dateModified":"2026-08-24T10:02:30.420Z","author":{"@type":"Person","name":"Andrin Züst","url":"https://maxq.ch/en/companies/immo10-ag"},"keywords":["house sale ancillary costs","renovation costs","documents","appraisal","transfer costs","property gains tax","real estate sale"],"articleSection":"Housing Cooperatives","wordCount":851,"about":{"@id":"https://maxq.ch/en/companies/immo10-ag#localbusiness"},"speakable":{"@type":"SpeakableSpecification","cssSelector":["h1"]}},{"@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Directory","item":"https://maxq.ch/en/search"},{"@type":"ListItem","position":2,"name":"Housing Cooperatives","item":"https://maxq.ch/en/industries/real-estate"},{"@type":"ListItem","position":3,"name":"Immo10 AG","item":"https://maxq.ch/en/companies/immo10-ag"},{"@type":"ListItem","position":4,"name":"Knowledge","item":"https://maxq.ch/en/knowledge"},{"@type":"ListItem","position":5,"name":"How high are the ancillary costs when selling a house?","item":"https://maxq.ch/en/knowledge/how-high-are-the-ancillary-costs-when-selling-a-house"}]},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Sind die Nebenkosten beim Hausverkauf immer gleich hoch?","acceptedAnswer":{"@type":"Answer","text":"Nein, die Kosten hängen vom Objekt, vom Kanton und vom Aufwand für Unterlagen oder Wertermittlung ab. Die im Artikel genannten Richtwerte geben eine Orientierung, etwa für Zweitinformationen, Marktwertschätzung und die kantonalen Abgaben in St. Gallen. Für eine genaue Planung sollte der Verkauf deshalb immer objektbezogen betrachtet werden."}},{"@type":"Question","name":"Muss ich vor dem Verkauf überhaupt renovieren?","acceptedAnswer":{"@type":"Answer","text":"Nein, zwingend ist das nicht. Kleine Schönheitsreparaturen können den Eindruck bei der Besichtigung verbessern, aber der Aufwand sollte im Verhältnis zum erwarteten Nutzen bleiben. Viele Käufer gestalten ihre Liegenschaft später ohnehin nach den eigenen Vorstellungen um."}},{"@type":"Question","name":"Kann ich die Wertermittlung auch über einen Makler machen lassen?","acceptedAnswer":{"@type":"Answer","text":"Ja, je nach Objekttyp kann ein versierter Makler die Bewertung übernehmen. Laut Artikel ist die Wertermittlung dann in der Regel im Leistungsumfang enthalten, und eine Provision fällt erst bei einem erfolgreichen Verkauf an. Das kann die Planung vereinfachen, wenn Sie ohnehin einen begleiteten Verkauf wünschen."}},{"@type":"Question","name":"Wer zahlt die Handänderungssteuer in St. Gallen?","acceptedAnswer":{"@type":"Answer","text":"Grundsätzlich zahlt sie der Erwerber. In der Praxis wird sie aber vielfach zwischen Veräusserer und Erwerber geteilt. Für die Verhandlung ist es deshalb sinnvoll, diese Position früh anzusprechen.
How can the selling price for the house be determined?
From our experience: setting the price too roughly either gives away potential or wastes time on the market. Especially for single-family homes, a differentiated view is worthwhile instead of relying solely on gut feeling or online listings.","articleBody":"The most important things first\n\nFor a single-family home, the selling price can be reliably set with a careful valuation. The text mentions three methods: income approach, cost approach and comparison approach, with the hedonic comparison method being widespread and recognized by financial institutions. What matters is that the valuation is based on real transaction data, location and the property's characteristics.\n\nFrom our experience: setting the price too roughly either gives away potential or wastes time on the market. Especially for single-family homes, a differentiated view is worthwhile instead of relying solely on gut feeling or online listings.\n\nWhich method is suitable to determine the selling price?\n\nThe original text mentions three valuation approaches: income value, cost value and comparison value. With careful and differentiated procedures, all three should lead to results that differ only slightly. For single-family homes, hedonic valuation, i.e., the comparison method, is described as recognized and widespread.\n\nWhat is behind hedonic valuation?\n\nThe hedonic valuation method is based on the idea that land with similar properties is also financially comparable. Therefore price-determining characteristics are compared and evaluated with statistical data from actual transactions. This allows the expected market price of single-family homes and condominiums to be calculated.\n\nAn important distinction is made to offer data: real transaction information, not listings from print media or the internet, is used. This direct link to the actually paid market reality makes the method highly relevant for price finding.\n\nDie hedonische Bewertung stützt sich auf effektive Transaktionsinformationen, nicht auf Angebotsdaten aus Printmedien oder dem Internet. Das ist für die Preisfindung bei Einfamilienhäusern besonders wichtig, weil so der erwartete Marktpreis aus realen Verkäufen abgeleitet wird.\n\nArtikeltext\n\nWhich factors influence the market price?\n\nPrice-determining factors in hedonic valuation\n\nArea\n\nExamples from the text\n\nImpact on price\n\nMacro-location\n\nRegion, attractiveness of the municipality, accessibility to the economic center\n\nDetermines market positioning\n\nMicro-location\n\nView, sunlight, nuisances, distance to public transport\n\nDirectly affects location quality\n\nQuantitative property information\n\nLand area, volume, living area, number of rooms\n\nDescribes size and usability\n\nQualitative property information\n\nYear built, condition, standard of finish, value-enhancing or value-reducing add-ons\n\nReflects condition and equipment\n\nEspecially for single-family homes, the combination of location, area and condition is decisive. A property may look similar on paper and yet be valued noticeably differently if view, sunlight or level of finish vary.\n\nHow does Immo10 AG work in the valuation?\n\nAt Immo10 AG we align with a valuation that takes the local and regional real estate market seriously. The profile lists real estate sale, marketing, consulting and real estate valuation as services, complemented by experience with residential and commercial properties. For a reliable price determination, this market knowledge is central.\n\nFor the valuation, the text explicitly recommends an established real estate appraiser or real estate agent with experience. This fits our approach, because a reliable selling price does not arise from a single comparison, but from a clean classification of the entire property.\n\nShould the valuation also be considered for tax purposes?\n\nIn the conclusion of the source text, it states that the costs for a valuation can be deducted for property gains tax. Those preparing the sale should consider this point not only from the market price but also from a tax perspective.\n\nCan I set the selling price of my single-family home myself?\n\nYes, but the text clearly shows that a well-founded valuation is more reliable than a purely gut-feel estimate. Relying on hedonic valuation or an experienced appraiser provides a better basis for market presentation and the negotiation result.\n\nWhy are online listings not ideal for price finding?\n\nBecause they show offer data, not actual selling prices. The text emphasizes that the hedonic method uses real transaction information, and that makes the assessment more precise.\n\nWhich documents help most with the valuation?\n\nThe text primarily mentions the property features, i.e., land area, volume, living area, number of rooms, year built, condition and standard of finish. The more complete these details are, the better the market price can be classified.\n\nCan I deduct the costs of a valuation for tax purposes?\n\nYes, the source text explicitly states that the costs for the valuation may be deductible for property gains tax. Whether and in what form this applies in a specific case should be checked before the sale.\n\nAnyone seeking to determine the selling price should not only look at a number but at the quality of the valuation. With a clean hedonic analysis and local market knowledge, the selling price can be set realistically and better defended.\n\nDen Verkaufspreis professionell festlegen\n\nImmo10 AG, St. Gallen","dateModified":"2026-09-09T10:02:55.660Z","author":{"@type":"Person","name":"Andrin Züst","url":"https://maxq.ch/en/companies/immo10-ag"},"keywords":["determine selling price","evaluate single-family home","hedonic valuation","comparison method","real estate valuation","real estate sale","property gains tax"],"articleSection":"Housing Cooperatives","wordCount":761,"about":{"@id":"https://maxq.ch/en/companies/immo10-ag#localbusiness"},"speakable":{"@type":"SpeakableSpecification","cssSelector":["h1"]}},{"@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Directory","item":"https://maxq.ch/en/search"},{"@type":"ListItem","position":2,"name":"Housing Cooperatives","item":"https://maxq.ch/en/industries/real-estate"},{"@type":"ListItem","position":3,"name":"Immo10 AG","item":"https://maxq.ch/en/companies/immo10-ag"},{"@type":"ListItem","position":4,"name":"Knowledge","item":"https://maxq.ch/en/knowledge"},{"@type":"ListItem","position":5,"name":"How can the selling price for the house be determined?","item":"https://maxq.ch/en/knowledge/how-can-the-selling-price-for-the-house-be-determined"}]},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Can I set the selling price of my single-family home myself?","acceptedAnswer":{"@type":"Answer","text":"Yes, but the text clearly shows that a well-founded valuation is more reliable than a purely gut-feel estimate. Relying on hedonic valuation or an experienced appraiser provides a better basis for market presentation and the negotiation result."}},{"@type":"Question","name":"Why are online listings not ideal for price finding?","acceptedAnswer":{"@type":"Answer","text":"Because they show offer data, not actual selling prices. The text emphasizes that the hedonic method uses real transaction information, and that makes the assessment more precise."}},{"@type":"Question","name":"Which documents help most with the valuation?","acceptedAnswer":{"@type":"Answer","text":"The text primarily mentions the property features, i.e., land area, volume, living area, number of rooms, year built, condition and standard of finish. The more complete these details are, the better the market price can be classified."}},{"@type":"Question","name":"Can I deduct the costs of a valuation for tax purposes?","acceptedAnswer":{"@type":"Answer","text":"Yes, the source text explicitly states that the costs for the valuation may be deductible for property gains tax. Whether and in what form this applies in a specific case should be checked before the sale.
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