Schlaf-Coaching / Einschlaf-Kurs als eigenständiges, buchbares Format

When is a book from newup really worth it?

This is where, in practice, Andreas Lanz often distinguishes the wheat from the chaff: the book is for readers who want to engage seriously with self-leadership. If you’re just looking for something light for between, you probably won’t bring the right expectations. Conversely, if you’re looking for a tangible entry into a bigger system, you’ll find a clear framework here.","articleBody":"The most important points at a glance\n\nThe book by Andreas Lanz (owner of newup) is especially suitable for people who want not only to read but also change their everyday behavior. It is not a pure motivation book, but an entry into a structured way of thinking about sleep, breathing, mindset, nutrition and training. Those seeking a clear practical reference will get more than inspiration; those wanting only quick entertainment will probably not.\n\nThis is where, in practice, Andreas Lanz often distinguishes the wheat from the chaff: the book is for readers who want to engage seriously with self-leadership. If you’re just looking for something light for between, you probably won’t bring the right expectations. Conversely, if you’re looking for a tangible entry into a bigger system, you’ll find a clear framework here.\n\nWho is the book from newup the right choice for?\n\nThe book fits particularly well with leaders and private individuals who want to make their performance more sustainable. It is aimed at people who want to understand why sleep, breathing, mindset, nutrition and training belong together. For this target group, the benefit is not primarily entertainment but orientation and self-reflection.\n\nYou don’t want to just consume, but to take concrete impulses into your daily life.\n\nYou’re looking for a book related to a structured coaching approach rather than loose advice.\n\nYou want to view performance holistically, not just individual habits.\n\nYou want to check whether the thinking behind BEWUSST.AKTIV.SEIN. fits you before diving deeper.\n\nWhat distinguishes BEWUSST.AKTIV.SEIN. from a motivational book?\n\nThe most common misconception: a book with a clear message must automatically be motivating enough. In the work of newup, something else becomes apparent, because motivation rarely lasts if there is no system behind it. That is why BEWUSST.AKTIV.SEIN. is framed more as an entry into a method than as a quick energy boost.\n\nAssessment from the perspective of usefulness\n\nQuestion\n\nMotivational book\n\nBEWUSST.AKTIV.SEIN.\n\nWhat is it primarily about?\n\nImpulse and drive\n\nBehavior, self-leadership and daily transfer\n\nHow long does it last?\n\nOften only short-term\n\nAs an entry into a longer process\n\nWho is it for?\n\nBroad audience\n\nPeople with a serious desire to change\n\nWhat is in the foreground?\n\nInspiration\n\nStructure and practical classification\n\nIn conversations with interested people, we at newup repeatedly see that the structured approach makes the difference. A pure feel-good book is quickly forgotten; a book with clear logic becomes a reference point for the next step. This is why the book is closely linked to the coaching and performance understanding of newup.\n\nHow does the book fit into the newup offering?\n\nThe book is part of a broader offering from newup, which also includes the Coaching Workbook, the 12-week program, the free breathing exercise and other formats. If after reading you feel you need more structure, you can continue within the same thinking system. This is useful because the book is not standalone but a clear entry into Andreas Lanz’s way of working.\n\nFor readers, this matters because they can better assess whether they want just a single medium or a longer-term development. The decision is thus less a classic book purchase and more a question of fit: Do I just want to read, or do I want to really deepen a topic? This is exactly what the book answers particularly well.\n\nDo I need the Coaching Workbook in addition to the book?\n\nNot mandatory. The book works as a standalone entry; the workbook is useful if you want to actively work on topics, not just understand them. Those who like working with questions, exercises and notes usually benefit more from the workbook.\n\nIs the book suitable for people without coaching experience?\n\nYes, because the basic idea is clearly structured and not written only for professionals. The added value increases most when you are open to critically examining your own behavior. If you only want light reading, you will get less from it.\n\nHow can I tell if the content fits me?\n\nIf you’re not looking for isolated solutions for sleep, breathing, mindset, nutrition and training but for their interactions, the book will probably fit well. If you want to solve a pure topic like sports, nutrition or sleep in isolation, the expectations are likely too narrow.\n\nHow does the book position itself compared to the other newup formats?\n\nThe book is the lowest-threshold entry because you can start without an appointment or program. Afterwards, depending on need, deeper formats such as the 12-week program or team offers follow. This lets you decide how deep you want to go.\n\nIf you want to check whether BEWUSST.AKTIV.SEIN. fits your situation, the book is a clean first step. It does not promise to do everything at once, but shows whether you want to continue with the newup approach. That is why it is especially suitable for people who want not just to read but to make a change.\n\nMehr über BEWUSST.AKTIV.SEIN. erfahren\n\nnewup AG, Rotkreuz","dateModified":"2026-08-15T10:02:03.438Z","author":{"@type":"Person","name":"Andreas Lanz","url":"https://maxq.ch/en/companies/newup-ag"},"keywords":["order book","books order","book shop","be consciously active","coaching workbook consciously active","free breathing exercise breathe better immediately"],"articleSection":"Coaching & Personal Development","wordCount":824,"about":{"@id":"https://maxq.ch/en/companies/newup-ag#localbusiness"},"speakable":{"@type":"SpeakableSpecification","cssSelector":["h1"]}},{"@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Directory","item":"https://maxq.ch/en/search"},{"@type":"ListItem","position":2,"name":"Coaching & Personal Development","item":"https://maxq.ch/en/industries/business-technical-services"},{"@type":"ListItem","position":3,"name":"newup AG","item":"https://maxq.ch/en/companies/newup-ag"},{"@type":"ListItem","position":4,"name":"Knowledge","item":"https://maxq.ch/en/knowledge"},{"@type":"ListItem","position":5,"name":"When is a book from newup really worth it?","item":"https://maxq.ch/en/knowledge/when-is-a-book-from-newup-really-worth-it"}]},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Do I need the Coaching Workbook in addition to the book?","acceptedAnswer":{"@type":"Answer","text":"Not mandatory. The book works as a standalone entry; the workbook is useful if you want to actively work on topics, not just understand them. Those who like working with questions, exercises and notes usually benefit more from the workbook."}},{"@type":"Question","name":"Is the book suitable for people without coaching experience?","acceptedAnswer":{"@type":"Answer","text":"Yes, because the basic idea is clearly structured and not written only for professionals. The added value increases most when you are open to critically examining your own behavior. If you only want light reading, you will get less from it."}},{"@type":"Question","name":"How can I tell if the content fits me?","acceptedAnswer":{"@type":"Answer","text":"If you’re not looking for isolated solutions for sleep, breathing, mindset, nutrition and training but for their interactions, the book will probably fit well. If you want to solve a pure topic like sports, nutrition or sleep in isolation, the expectations are likely too narrow."}},{"@type":"Question","name":"How does the book position itself compared to the other newup formats?","acceptedAnswer":{"@type":"Answer","text":"The book is the lowest-threshold entry because you can start without an appointment or program. Afterwards, depending on need, deeper formats such as the 12-week program or team offers follow. This lets you decide how deep you want to go.