Is media monitoring for SMEs worthwhile now?

For whom is media monitoring with the P2 Compass worthwhile?

The P2 Compass is aimed at small and medium-sized enterprises as well as municipal administrations. It makes sense when you have to monitor multiple channels and want to understand not only individual signals but the overall effect of your communication.

For communication managers this is especially relevant when website, social media and media coverage should be assessed not separately but together. The benefit lies in the evaluation of multiple communication channels and in monitoring statements about the company.

SituationFits wellDoes not fit so wellSMEs with multiple communication channelsYes, because the overview of impact and statements helpsOnly if you don't need an evaluation across channelsMunicipal administrationsYes, because public communication becomes visibleOnly if you expect a very specialized monitoringVery large organizationsYes, but more with integration into own infrastructureIf you want an immediately widely connected standard solutionIndividual, isolated channelsRather yes, but the added value is smallerIf you only want to check one channel manually

How does the evaluation work in practice?

In practice, it starts with the target image: Which channels are relevant, and what should be visible in the end? Then it is evaluated what is said about the organization, so that not only individual hits but patterns become recognizable.

From my experience as managing director, the decision is often not made on the surface but on the question of everyday usability. Those who seek a system that unifies media and digital channels need fewer individual tools and more a clean overview.

how would it feel if in 1 year you realize you missed something?— Andreas Philipp, Inhaber & Geschäftsführer, P2 Kommunikation AG

What does the P2 Compass cost and what drives the price?

The middle expansion costs CHF 90 per month. The most important price driver is not a single function point, but the scope of the expansion level and thus how far you integrate the solution into your existing setup.

CHF 90/MonatPreis in der mittleren Ausbaustufe

P2 Kommunikation AG

What to check before starting

The most common misconception is that a beta version already covers everything needed in daily use. For the P2 Compass the solution is still young, and the connected media interfaces are not yet wide enough. For an initial orientation this may suffice, but for broad coverage you should test the deployment carefully.

What alternatives exist to media monitoring with a tool?

OptionStrengthLimitIndividual appsFlexible for partial tasksNot as consolidated as the P2 CompassIndividual portalsGood for clearly delimited useLess overview across multiple channelsIntegration into own infrastructureSuitable for very large organizationsMore complex to set up and maintainP2 CompassOverview of channels and statementsStill beta with limited interfaces

What is often underestimated: Not every solution has to be as big as possible to be useful. For smaller setups, individual apps or portals can be sufficient, but the consolidation is then missing in daily life exactly where decisions need to be faster.

Frequently asked questions

How do I tell if the P2 Compass is too small or too large for my organization?

If you mainly want to evaluate multiple channels together, the solution fits well for SMEs and municipal administrations. If you need very broad connectivity and deep infrastructure integration, it is more interesting for larger organizations with their own setup.

Is the beta version already productive enough for everyday use?

It can be useful for an initial orientation, but it is not yet in a mature final state. Especially the not yet widely connected media interfaces are a clear sign that you should tightly define the deployment scope.

Can I connect the P2 Compass to existing systems?

Yes, for very large organizations there is provision for integration into own infrastructure. This is particularly relevant if you already have processes, roles, and other tools and do not want to rebuild everything.

Is the CHF 90 per month price a fixed entry?

The mentioned amount refers to the middle expansion level. For classification, it is more important which expansion level you need and whether you only want initial orientation or broader use.

Our conclusion at P2 Kommunikation AG: Media monitoring pays off especially when you are not looking for individual hits, but a reliable picture across channels and statements. For SMEs, the P2 Compass is therefore mainly a tool for better overview, not for maximum breadth.

If you are looking for a compact solution with clear classification, the P2 Compass is worth a look. If you expect a very broad, immediately fully integrated platform, you should critically assess the beta maturity and the interfaces first.

Mehr über den P2 Kompass erfahrenP2 Kommunikation AG, Biel/Bienne